la·tent /ˈleɪ.tənt/ adjective
1. present, but not yet visible or realised.
2. (of a room) capable of earning; given up on too early.
"The bar downstairs isn't dead — it's latent."
We turn dead rooms in hospitality venues into destinations that finally earn their keep.
The proof — MAYA at Cavita, London
We took a dead bar and made it 3× revenue*
*In three months — and growing.Its own name, its own sound, its own nights.
We transform a room into a relevant destination that earns — revenue and reputation.
Diagnostic
Two weeks · fixed fee
We study your space, your numbers and your neighbourhood, and hand you a commercial and creative plan — what the room could be, what it could earn, what it would take. Yours to keep, whoever builds it.
Transformation
Project fee · agreed scope
We deliver the concept in full — identity, design direction, sound and the operational plan to run it. Built around your team and your licence, never against them.
Programme
Monthly retainer
The part everyone else skips. We keep programming the room — the nights, the names, the calendar — so it stays a destination. Held to revenue, not applause.
Mungo Schmidt
Creative direction · Commercial strategy
Built the Panther events brand from nothing to twenty-five sold events across London — profitably, without outside capital. Creative director of MAYA. Previously advised global luxury houses on strategy.
Andres Mijares
Programming · Operations
The programming partner behind MAYA's rise from dormant bar to industry destination. Grounded in the daily reality of hospitality — the people, the calendar, the discipline of a room that works night after night.
Your room isn't dead
Start with the diagnostic — two weeks, a fixed fee agreed in advance, and a commercial plan for your room that's yours to keep, whoever builds it.
Book a diagnosticOr write directly — hello@latent.studio